SEO Salaries, Are You Measuring Up?

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The demand for SEO professionals continues to rise across the country, but what markets really provide the best opportunity? The SEO Salary Guide presented by Onward Search offers a look at what cities have the highest volume of SEO jobs, which titles are in the highest demand, and what the earning potential is for each segment. Download the guide here to focus your job search efforts or share with fellow SEOs.

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Measuring your Social Media Results: ROI


I’ve recently been asked by one of my clients to send them the ROI for our Social Media Campaign that’s been running since the beginning of the year. Phew! Ok, where to begin? The ability to align social measurement with the same metrics you use to measure your other marketing channels is a powerful tool to have. Now finding the numbers and standing behind those numbers are little difficult to find.

I’ve got Google Analytics, Facebook Insights, and Hootsuite analytics. Some of the numbers don’t aligh and some do. That’s where I see the problem. There are so many different ways to enter into a site, to navigate through the site, to engage on the site and then exit or even share the sites. How are all of these different tools I’ve got going to align so that I can show my client what they are getting for the money they are spending.

Last year I read that a facebook fan who likes a business page is worth $134 for the whole year. Now, that number is down to about $8-$12 per “like”. Now a typical Facebook tile ad that I create costs about $0.89 per click. Social media software publisher Vitrue ran some numbers. According to their research, if a brand had one million “likes”, posted twice a day and applied a conservative CPM estimate of $5, then an individual fan was worth $3.60 per year. Research firm, Hotspex, issued a study that estimated an earned media value of $6.79. Those reports mainly examined consumer-facing brands.Again, how do I measure how much profit my client will actually make via having a facebook page?

My head starts to spin when I read all the white papers that are out there. My BIGGEST suggestion to those that are int his same quandry is to IGNORE any article that is more than 3 months old. I’m sorry, but if you read something that was published in 2009 or even in January of 2011, you’re already way behind. Social Media is like a wildfire, it catches so much momentum that its spread so far beyond our capabilities to slow it down. If youa re not constantly learning and reading about what is going on right now in social media, you are already behind.

Now, Facebook JUST changed its Ads Manager and insights page again, this time I love it. It’s got improved performance graphs, new, real-time measurements and inline ad management. I can even see all of the ad creative that I’ve uploaded since the beginning of any campaign.

Check out the new Facebook Ads Manager, it won’t disappoint and I suggest you take a look at it SOON, because it just might change AGAIN soon.

So, how are you measuring social media? Are you using any new tools? I’d love to know! I’m still researching for the best ones out there.


Personalize your Facebook Business Page


It’s no surprise that more and more companies and brands are converting their community groups to pages. I have preferred the pages since the beginning. Being able to create a website within Facebook is probably one of the easiest ways to catch the Google SEO wave!

Not for anything, Facebook IS the number one visited website now. If Google doesn’t take your Facebook’s business or Brand’s page and move you towards the top, you are probably doing something wrong.

I’ve been experimenting with the FBML (Facebook Mark-Up Language – pretty much the same as HTML)  tabs and creating custom tabs for a few friends. I have to say that I absolutely love it and it makes me feel accomplished once its up and working (properly). I am not a code gal, but I am an avid learner and have read up on creating the basics.

Here are a few of my favorite ways to personalize your Facebook Panpage:

Greet or Otherwise Address Your Visitor by Name —

People have been asking how some Pages can greet a user by name. This is done using the fb:userlink FBML tag which fills in the user’s name, as it is on Facebook, and can be integrated into a sentence or headline by entering the following into your Static FBML box:

Hello <fb:userlink uid="loggedinuser" />! Thank you for visiting my Page!

Include Multimedia

Multimedia objects such as flash, video and images can also be easily added to Fan Pages. If for example you wanted some flash video, or embedding of a flash game, the FB:swf, and FB:flv are perfect candidates.  

	 <fb:swf swfbgcolor="ffffff"  swfsrc='http://www.yoursite.com/flash.swf' width='380' height='250' />

(FLV video)

	 <fb:flv src='http://www.yoursite.com/video-gallery/video.flv' />

(Image)

	 <fb:photo pid="12345" />
	<img src="http://www.yoursite.com/image.jpg" />

Monitor your pages with Google Analytics

A great social media campaign should focus on measurement over reach. One of the easiest ways to take a look at the data provided via a Facebook page is via Google Analytics. Thankfully, inclusion on an existing static FBML page is particularly easy. Here’s the code you need. Obviously, just replace the uacct with your own account ID to start collecting data about your page.

	<fb:google-analytics uacct="UA-9999999-99" />


FINALLY: If you want to copy and paste my code, MAKE SURE you convert all quotes to plain-text 

(straight up and down) quotes! Otherwise, your code will not work!

Local Business Directories


For those who wonder…how does that information about my business / person get into a search engine…here’s some food for thought.  Local business directories play a critical role in feeding information to the search engines.

The hottest area of search is that “Local results” are critical.  This has carried through to the big search engines like Google and Yahoo.  Google spiders – or investigates, local and statewide business directories.   This is why it is so important to not only be listed in these various directories, but to have a full detailed listing with correct phone and address information.

Most of these directories are free, although some require a small fee.  I’d advise against paying unless it is a very targeted, specific directory for your business.

These directories play into the whole SEO scenario. It’s really more of getting your name, business and information out to consumers the fastest way possible. Monitoring and maintaining Profile Management on all of these local sites will help Google’s little crawlers grab your information and push you further to the top, which is where you want to be!

Like Ricky Bobby used to say:

“if you’re not first- you’re last!”

Get Listed With Local Search Engines, Directories and Providers

Remember to:

  • Add all information that is pertinent to your customer
  • Create a well balanced listing
  • Claim your listings if they are already on the site
  • Add photos
  • Add Links
  • Check what your competitors have on their sites as well as other sites that they are linked to via their back links

Here’s an Example from Mashable.com of a pizza company in New York. They’ve done an excellent job of creating buzz around their listings on more sites than just Yelp or Google.