Free Tabsite Webinar

For anyone interested in creating tabs on your facebook page, take a gander at this FREE Webinar that Tab-site is offering May 19th. I will be there, will you?

Need an example of how it’s used? Check out the tabs I’ve created for a client:


Marketing Hey there!

This is a final reminder about our Webinar this week on “How to Showcase your Products on Facebook“.

WHEN: Thursday, May 19

TIME: 2:00-3:00 pm EST (11 am PDT)

COST: Free

Join 100’s already registered to attend!

Topics to be covered are:

  •   How to create a stylish, custom tab with rows of products
  •   How to use the TabSite PhotoShow tool to showcase product specials & new items
  •   How to post on your wall, generate buzz, and link to the product tab
  •   Best Practices for posting and updating

And more!  Full details on our TabSite blog.


ONE attendee will be drawn randomly to win a Free For LIFE TabSite Gold Plan!!
(A $150/year value!)

Webinar Registration

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New “Send” Button on Facebook

Wildfire Applications, one of my favorite application suppliers on Facebook has the first information out on this NEW Send Button on Facebook! This might just be a marketers dream come true! What’s better than selectively sending out information.

The Send button is a social plugin that websites can use to let people send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual. For example, if you see a Mother’s Day gift idea on, you can now send a message or email to your family members to discuss. Or say you’re training for a marathon and you come across a great article about running shoes on The Huffington Post. Now you can share it with your entire running group in just one click.

How can Brands Use the “Send” Button?

We think that social media marketers will find the “Send” button a promising addition to the sharing functionalities of your brand website. Since visitors will now be able to target their sharing activity to specific people, instead of worrying about blasting their entire Facebook friends list each time they want to “Like” something on your site.

For our Wildfire social media software customers, we think this can be an especially handy function for promotions, deals, discounts, and sales that are run.  For example, if you’re running a group giveaway sweepstakes, where a group of 5 friends can enter to win an all-expenses-paid Spring Break getaway, the “Send” button can serve as a quick and easy way for visitors to invite the specific group of friends they need to rally to register to your promotion without worrying about attracting too much competition to the promotion if they posted it publicly to their newsfeed. The “Send” button also allows for greater targeting for the user. Where before the user may not have considered “Liking” a quiz about engagement rings from a jeweler’s website for fear of the impression it would create on her public newsfeed, she will be more likely to “Send” the amusing quiz to her close group of girlfriends instead.

Another important detail, from a Mashable post, is that the “Send” counts toward the total number of Likes a page has. The Like total is now calculated by adding the number of Likes, shares, comments and inbox messages containing a URL.

How will Wildfire integrate the new “Send” button?

Wildfire will be integrating the new “Send” button as a standard sharing feature in promotions powered by our platform. Then, users entering your sweepstakes, contests, group deals (and all our apps) will be able to share these promotions easily with their friends, with one click of the “Send” button without leaving your brand’s promotion page.

Facebook is launching the “Send” button on 50 sites today, and promises to provide an easy way to share with small groups of people, giving marketers and business owners a new way to generate engagement and drive traffic to their websites.

You and Facebook Security

I had to log into facebook from a different phone today, because of a new app I was trying out for one of my clients. Facebook did not recognize the phone I was logging into on. It asked me several questions about my location and then locked me out of logging in on that device. It probably also has to do with me forgetting my password.

Facebook then sent me an email:

Dear Jennifer,
Your Facebook account was recently logged into from a computer, mobile device or other location you’ve never used before. For your protection, we’ve temporarily locked your account until you can review this activity and make sure no one is using your account without your permission.

Did you log into Facebook from a new device or an unusual location?

– If this was not you, please log into Facebook from your computer and follow the instructions provided to help you control your account information.

– If this was you, there’s no need to worry. Simply log into Facebook again to get back into your account.

Please be sure to visit the Facebook Help Center  ( for further information regarding these security issues.

Facebook Security Team

You and Facebook Security

Basic Information

Like this Page to receive updates about how to protect your information both on and off Facebook.
To provide you with the information you need to protect your information both on and off Facebook.

No More FBML

I just got an email from the team at Involver (one of my favorite App Sites for Facebook) Facebook is ding away with FBML based tabs. Anyone currently using tabs that are based on FBML are OK. Don’t Fret! You will not lose all of your information, but you will no longer be able to add tabs that support FBML.

Here’s the email I received- Hope it helps!

Dear Jennifer,

On March 10th (Thursday), Facebook is deprecating its popular FBML application, which is how many users added custom content to their Facebook Pages in the past.

To help brands cope with this change, Involver has launched our new Static HTML For Pages application, which allows users to customize their Facebook tab with either an image or static HTML code in a few quick steps.

The Static HTML app from Involver is the simplest way to customize your Page,
and it’s free to use!

If you’re using FBML now, or just want to add new content in the new Facebook iFrame environment, Involver’s Static HTML app is a great way to incorporate your HTML images and designs to Facebook without any hosting or investment. Here are some great ways to use this new application:

• Add a customized image on your Facebook fan page
• Render static HTML code, within the framework of Facebook’s current guidelines
• Customize your tab name
• “Fan gate” your page, requiring users to Like your page in order to see other content

Installing is simple, just like any other Involver application. Visit our application gallery to install the Static HTML application (or more than 10 other apps) in less than 60 seconds.

Involver powers more applications on Facebook than any other company (over 250,000 apps are hosted on the Involver Platform), and is better equipped than anyone to handle massive scale and rapidly changing requirements. This means you never have to worry about your application being inaccessible.

Click here to install or find out more about our new Static HTML app. Tune into our blog, our Facebook page, and our Twitter stream to get the latest updates. And feel free to contact us with any questions about our full suite of applications and other Involver products.


Jascha Kaykas-Wolff  //  involver
vp marketing  //  @kaykas

Personalize your Facebook Business Page

It’s no surprise that more and more companies and brands are converting their community groups to pages. I have preferred the pages since the beginning. Being able to create a website within Facebook is probably one of the easiest ways to catch the Google SEO wave!

Not for anything, Facebook IS the number one visited website now. If Google doesn’t take your Facebook’s business or Brand’s page and move you towards the top, you are probably doing something wrong.

I’ve been experimenting with the FBML (Facebook Mark-Up Language – pretty much the same as HTML)  tabs and creating custom tabs for a few friends. I have to say that I absolutely love it and it makes me feel accomplished once its up and working (properly). I am not a code gal, but I am an avid learner and have read up on creating the basics.

Here are a few of my favorite ways to personalize your Facebook Panpage:

Greet or Otherwise Address Your Visitor by Name —

People have been asking how some Pages can greet a user by name. This is done using the fb:userlink FBML tag which fills in the user’s name, as it is on Facebook, and can be integrated into a sentence or headline by entering the following into your Static FBML box:

Hello <fb:userlink uid="loggedinuser" />! Thank you for visiting my Page!

Include Multimedia

Multimedia objects such as flash, video and images can also be easily added to Fan Pages. If for example you wanted some flash video, or embedding of a flash game, the FB:swf, and FB:flv are perfect candidates.  

	 <fb:swf swfbgcolor="ffffff"  swfsrc='' width='380' height='250' />

(FLV video)

	 <fb:flv src='' />


	 <fb:photo pid="12345" />
	<img src="" />

Monitor your pages with Google Analytics

A great social media campaign should focus on measurement over reach. One of the easiest ways to take a look at the data provided via a Facebook page is via Google Analytics. Thankfully, inclusion on an existing static FBML page is particularly easy. Here’s the code you need. Obviously, just replace the uacct with your own account ID to start collecting data about your page.

	<fb:google-analytics uacct="UA-9999999-99" />

FINALLY: If you want to copy and paste my code, MAKE SURE you convert all quotes to plain-text 

(straight up and down) quotes! Otherwise, your code will not work!

Interviewed on

Wow, I definitely feel lucky! Thank you Daily Single for allowing me to interview with you and make such great connections online!

Check out my interview here: Social Media Guru

Here’s a snippett of what you’ll read:

DS: What is a typical week for Jennifer?
Jennifer: A typical week for me consists of a lot of driving to and from violin lessons after working a full day at the agency. I have recently begun teaching computer classes at the senior center.

DS: Anything you want to add to close this interview?
Jennifer: Jennifer is one of those fabulous girls. Lots of jeans, fancy shoes, Hollywood style sunglasses… It’s how she rides. She was once a Bud and Hooters girl. Really. And she was in a reality tv show. Yep. She even makes her own brewed beer. How’s that for the complete package? She’s the friend that’s always got her head buried in a smart phone checking in, posting, and probably tweeting about you. If you don’t want your stuff on the internet, you may want to keep your distance from Jen. She could make you famous. She’s tweeting about you, right now.


More Tweets of Twitter Take-over!


A JPMorgan fund is in talks to acquire a substantial stake in Twitter, one of the fastest-growing social networking sites.

The fund hopes to acquire 10 per cent of the online messaging service for $450m, valuing Twitter at $4.5bn, according to people familiar with the plans.

It is not clear if the JPMorgan fund will make a direct investment or buy out existing investors and shareholders with Twitter’s approval. But the fund does not intend to buy shares on the secondary market, the people said. The deal has not closed.

JPMorgan’s Digital Growth Fund was established this month to give rich clients exposure to fast-growing private tech companies, and follows a similar effort by Goldman Sachs to invest in Facebook.

The fund has raised $1.22bn to date, according to a filing with the Securities and Exchange Commission. But it plans to raise $1.3bn in total, and will have a maximum of 480 investors, say the people. JPMorgan expects to earn commission of at least $13m from the fund.

Besides the Twitter stake, JPMorgan hopes to invest another third of the fund in one other private web company – possibly games maker Zynga or telephony provider Skype.

The final third of the fund will be allocated among six other companies, they said – possibly to include coupons site LivingSocial, or Gilt, the flash-sales site. Twitter will be the fund’s focus. The company has 253m unique users per month, up 85 per cent from a year ago, according to venture capital firm Kleiner Perkins Caufield & Byers.

Internet market research firm eMarketer expects revenues to reach $150m this year.

Kleiner Perkins invested $200m in Twitter in December at a $3.7bn valuation. The JPMorgan valuation of $4.5bn would mark a swift rise in value, and could aggravate concern about of a new tech bubble.

Facebook is now worth up to $70bn on the secondary market, a price considered too rich for the JPMorgan fund, said people familiar with the plans. JPMorgan, Twitter, Skype, Gilt and LivingSocial all declined to comment.

What do you think?