It’s no surprise that more and more companies and brands are converting their community groups to pages. I have preferred the pages since the beginning. Being able to create a website within Facebook is probably one of the easiest ways to catch the Google SEO wave!
Not for anything, Facebook IS the number one visited website now. If Google doesn’t take your Facebook’s business or Brand’s page and move you towards the top, you are probably doing something wrong.
I’ve been experimenting with the FBML (Facebook Mark-Up Language – pretty much the same as HTML) tabs and creating custom tabs for a few friends. I have to say that I absolutely love it and it makes me feel accomplished once its up and working (properly). I am not a code gal, but I am an avid learner and have read up on creating the basics.
Here are a few of my favorite ways to personalize your Facebook Panpage:
Greet or Otherwise Address Your Visitor by Name —
People have been asking how some Pages can greet a user by name. This is done using the fb:userlink FBML tag which fills in the user’s name, as it is on Facebook, and can be integrated into a sentence or headline by entering the following into your Static FBML box:
Hello <fb:userlink uid="loggedinuser" />! Thank you for visiting my Page!
Multimedia objects such as flash, video and images can also be easily added to Fan Pages. If for example you wanted some flash video, or embedding of a flash game, the FB:swf, and FB:flv are perfect candidates.
<fb:swf swfbgcolor="ffffff" swfsrc='http://www.yoursite.com/flash.swf' width='380' height='250' />
<fb:flv src='http://www.yoursite.com/video-gallery/video.flv' />
<fb:photo pid="12345" /> <img src="http://www.yoursite.com/image.jpg" />
Monitor your pages with Google Analytics
A great social media campaign should focus on measurement over reach. One of the easiest ways to take a look at the data provided via a Facebook page is via Google Analytics. Thankfully, inclusion on an existing static FBML page is particularly easy. Here’s the code you need. Obviously, just replace the uacct with your own account ID to start collecting data about your page.
<fb:google-analytics uacct="UA-9999999-99" /> FINALLY: If you want to copy and paste my code, MAKE SURE you convert all quotes to plain-text (straight up and down) quotes! Otherwise, your code will not work!