Facebook Revamps Business Page Layout

Facebook has begun rolling out a full redesign of Facebook Pages. The changes will make the Pages look and operate more like user profiles.

The new Pages redesign was first seen in December, when Facebook accidentally launched it and quickly took it down. The update not only removed tabs, but it gave page admins the ability to post and comment on other Facebook Pages through a “Login as Page” feature.

Those prototype features have made the cut for today’s launch. As Facebook’s Rohit Dhawan, the lead product manager for Facebook Pages, explained to me earlier today, the company has wanted to redesign Facebook Pages ever since it launched the profile redesign. “We strongly believe you should have consistent experiences when possible,” Dhawan said.

The big difference everyone will notice will be the new layout. The left-hand menu for editing pages has been removed in favor of a new navigation menu that replaces the old tabbing system. And like the Facebook Profiles redesign, the left-hand “Information” box is also gone. However, page admins can now add info about their brand at the top of the page under the main title.

The right-hand menu has also been tweaked. There is now a section that features the page’s admins (if you so choose) as well as a section that shows users how many of their friends have also “liked” that particular page. Finally, just like profiles, a page can now feature relevant photos at the top. This could lead to some very creative uses for Facebook Pages.

New Facebook Business Page

What do you think? Do you like it?

How is this new layout going to change the way you do business on Facebook?



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