Gen Y Affluent Influences Marketing Dollars


Some 81 percent of affluent Generation Y adults logs on to Facebook daily.

That comes from an L2 Think Tank report released last week about how this demographic consumes media.

This group appears to pay more attention to Facebook than any other type of media. Those who log on to the site every day amounted to nearly double those who on watch television on a daily basis.

The same goes for how Facebook compares to blogs and newspapers, which seems like less of a surprise, given the age group of the study.

L2 surveyed 535 people, with an average age of 27 and an income that the researcher calls “on a trajectory to earn more than $100,000 in the short term and double their income within the next five years.”

Knowing their income potential makes the following statistics very juicy for marketing types: 63 percent of the survey respondents use social media to interact with brands. More than half of them say that Facebook — plus blogs and brand videos — impacts their opinions of products.

This group does have some fans of the written word, and four out of five of those who read news on a daily basis get it from digital sources. Almost half of the survey respondents read blogs every day.

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